FYI – Food for Thought
AEM merged – to become ASM – merged to be LEGENDS (= Pier 5 potential partners with Courageous Sailing for a combined take over of Pier 4 and Pier 5)
- AEG/Onex → Co-owners of ASM Global (2019–2023).
- Legends → Bought ASM Global in 2024.
- Now ASM Global is a Legends subsidiary, no longer tied to AEG.
- Legends
- Originally created by the New York Yankees and Dallas Cowboys in 2008.
- Provides venue operations, concessions, hospitality, sponsorships, and marketing.
- Backed by private equity (Sixth Street Partners).
- In 2023, Legends agreed to acquire ASM Global, bringing venue management and hospitality under one roof. That deal closed in early 2024, making ASM part of Legends.
- Legends is funded by Private Equity Sixth Street Partners:
- Sixth Street has made several high-profile moves in the sports and entertainment space:Legends Hospitality – Acquired a majority stake in 2021 in this leading sports and live entertainment services company co-founded by the New York Yankees and Dallas Cowboys Wikipedia.San Antonio Spurs – Holds a 20% stake in the NBA franchise, joining Michael Dell in 2021 as a strategic investor WikipediaSixth Street.FC Barcelona – Purchased 25% of the club’s LaLigaSportsTV media rights income (spread over 25 years) in 2022 Wikipedia.Bay FC (NWSL) – Lead investor and primary owner of the new women’s soccer club in the National Women’s Soccer League, launched in 2023 Wikipedia.Boston Celtics (NBA) – Reported to be backing William Chisholm’s $6.1 billion takeover bid for the team in 2025 Wikipedia.San Francisco Giants – Acquired around 10% stake in March 2025; funds allocated toward stadium upgrades, training facilities, and real estate projects like Mission Rock ReutersMcCovey Chronicles.
(They are not a neighborhood amenity – they are the largest event venue management the world.)
AEM – “We are REAL ESTATE” – in case anyone was wondering what their core mission is about.
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(Seems like the Boston Redevelopment Agency – which became the Boston Planning & Development Agency to now be called Boston Planning (with no planning) – Names change but the underlying financial interests are real estate control.)

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